Email campaigns can be both personalized and relevant, adding value to the customer experience. In contrast, ads and retargeting are often seen as intrusive and annoying. People agree to receive email marketing (especially with GDPR where they have to explicitly opt in to be included on a marketing email list) so their general attitude is more positive towards it. This makes the return on investment (ROI) in email high - $44 on every dollar spent, in fact. It’s not controlled by a platform or an organization so you don’t have to pay for views and clicks like with ads. It’s a direct communication channel with subscribers and customers. Why Does Every Shopify Store Need Email Marketing?Įmail is a vital part of any ecommerce marketing strategy. They start receiving the next newsletter you send after they signed up, just like a newspaper subscription works. And it’s not like a welcome series where you want everyone to get the same emails when they register.Ī newsletter is an ongoing effort, not a closed loop, and every subscriber should receive a different sequence of newsletters depending on when they sign up. It’s usually manual, not automated, because you want to include up-to-date ecommerce content and information that’s in line with your current marketing goals. You’d normally plan a weekly or monthly newsletter in your email schedule with the sole purpose to get people thinking about your Shopify store and maybe check it out again. promotional emails, which are only focused on immediate conversions. 
welcome, abandoned cart, win back, and birthday emails), which are triggered by certain actions
transactional emails, which are individual for each customer. It can also include offers or promote contests - anything to keep subscribers engaged and to help drive sales. It’s a consistent effort to build relationships with existing and potential customers.Ī Shopify newsletter usually includes blog articles, company updates and lifestyle visuals to inspire people and reinforce brand awareness. Jumpstart your Shopify email strategy with SendinblueĪ Shopify newsletter is a bulk email marketing campaign a Shopify store sends out fairly regularly to a large number of email subscribers. Ready to Send Your First Shopify Newsletter?. Newsletters that hit the inbox at just the right time. Sending a Shopify Newsletter with Sendinblue. Getting email subscribers with a signup form The Process of Sending a Shopify Newsletter. Why Does Every Shopify Store Need Email Marketing?.
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